Blord Group appears set to rewrite the rules of the game in the automobile industry. The group has boldly taken the bull by the horns while others remain cautious, wary of potential challenges.
In early 2025, the group unveiled its first electric car, aptly christened XOYI, for a test run in Anambra State.
Before the groundbreaking debut of XOYI, many vehicle dealers and the country’s sole manufacturer expressed reservations about the viability of electric vehicles. Concerns ranged from affordability to the lack of charging infrastructure, with critics highlighting the nation’s continued reliance on fossil fuels as a significant deterrent to such investments.
However, Linus William Ifejika, the 26-year-old Managing Director of Blord Group, has defied the odds, driven by a vision to revolutionize transportation and address the soaring costs affecting the economy. Speaking to Anambra Times, Ifejika revealed that his motivation lies in reducing the high cost of transportation, which has had a ripple effect on the prices of goods and services across the country.
Despite the relatively lower production cost of XOYI compared to earlier electric vehicle models, Ifejika is committed to further cost reductions to ensure affordability for both commercial and private users in Anambra State and across Nigeria.
Ifejika has also tackled the critical issue of charging infrastructure. His pilot electric car already benefits from charging points installed at his residence and office. He confidently asserts that replicating such infrastructure on a larger scale, surpassing the number of current fuel stations, is entirely feasible.
He believes that the widespread adoption of affordable and sustainable electric vehicles will gradually reduce—and eventually displace—the nation’s reliance on fossil fuels.
Calling on the government to support visionary private investors, Ifejika emphasized that with the right backing, the transition to an electric vehicle future in Nigeria is achievable.
By AT Reporter
